2019 – present
Oversees the creative direction and problem-solving, from proposal to project delivery, involved in every step ensuring that the creative vision and execution align seamlessly with clients’ needs.
2017 – 2020
Grab Singapore
As an illustrator vendor, I actively contributed to the transformation and evolution of app illustration. My work involves creating culture-specific, human-centric, and readable illustrations that prioritize consistency and efficiency throughout the app design process.
Singapore Publishers
Collaborating with Singapore publishers like Wildtype Media and World Scientific Publishing Co. Pte Ltd, had the privilege of leaving an indelible mark on children’s literature.
Design agencies
Worked closely with design agencies in Malaysia/Singapore, and produced key visuals for advertising campaigns, publications, and editorial projects.
2012 – 2017
Developed brand guidelines and toolkits for hotel brandings in the Asia-Pacific region. Looking after the Hotel’s group corporate identity to ensure the hotel brands are kept consistent throughout Asia-Pacific.
Some of the Clients: Intercontinental Hotel, Crowne Plaza, Hotel Indigo, Holiday Inn Family, Staybridge, Hualuxe, Kirkton Park, Movenpick, APMT, and IMF-STI.
2009 – 2010
Collaborated with creative directors in brainstorming for innovative concepts and design for promotional campaigns, and corporate events.
Some of the Clients: Discovery Networks Asia, TLC Network, Hermes Malaysia.


